Rhododendron is one of the most sought-after and valuable honeys because it is produced only in certain valleys in the Alps between 1000 and 2500 meters. Of all Italian honeys, it is therefore the one produced at the highest altitude. At this altitude the risks are different (temperatures at night drop down to a few degrees above zero and generally the weather is very variable), this makes the work of the bees and the harvesting of the honey particularly difficult and insidious. However, the product obtained is of such delicacy and quality that it repays the beekeeper for all his efforts. The color is clear, the crystallization fine and creamy, with pleasant crystals on the palate. In the mouth the sensations are all pleasant and the sweet taste very pronounced. The delicacy of the aroma is enhanced by a fresh and floral note.